Today, the use of mobile and smartphones has increased remarkably. When we say smartphones, the use of mobile apps goes without saying. With the increasing technologies, the usage of mobile applications continues to grow, and it gives rise to best practices in data and app security, along with privacy. It means that mobile app privacy has taken a significant place in this era, where apps are exposed to data threats and theft.
A mobile app policy is a legal revelation of how companies will utilize users’ personal information collected. It is a fact that mobile and web apps collect data from users, which is utilized for multiple purposes. Therefore, there is a need to provide a legal disclosure in this relevance. It will offer details related to:
What details are collected
Where these data are stored
With whom the data is shared
What the use of the data is
Required By Law
Moreover, companies should bring this policy to the notice of users, so that they can give their consent before the collection of personal or professional data. Additionally, it should include GDPR-compliant elements.
Required By App Stores
Google Play Store
Like other app stores, Google Play Store also insists on complying with the Google Play Developer Distribution Agreement, when you plan to build your app for Android users. When you intend to create a mobile app for Android users through Google Play Store, you have to agree to protect their privacy and legal rights under section 4.8 of this Agreement.
Amazon App Store
Required By Third-Party Services
Sharing & Purpose
Therefore, you must mention the purpose of gathering data in the policy, which is also mandatory under GDPR (if applicable). Additionally, you need to specify if you will be sharing this information with any third party. As a result, your users will have clear and informed consent for your app.
Data Storage & Security
When it comes to sharing personal details on the Internet, privacy becomes a legitimate concern. In this situation, no one is comfortable sharing them. Therefore, you must inform them about how and where this data will be securely stored. It is was better to keep your users informed about their privacy and data security.
Opt-Out Data Collection
Mobile app users are eligible to know about their data protection rights under applicable laws. Also, they have the right to opt-out of data collection, which means that opting out may affect their experience on the app.
Contact & Payment Information
When users download your mobile app, they should be well-informed about the contact and payment details. When we talk about contact details, they should be able to access you in the case of any queries in relevance to data processing activities. Therefore, make sure you include contact details such as a postal address, email address, and phone number.