Social Media Expert

We are looking for a Social Media Expert to manage our end-to-end social presence - driving organic growth, executing high - ROI paid campaigns, and building strong audience engagement.

JOB RESPONSIBILITIES:-

• Develop and execute organic social media strategies across LinkedIn, Twitter/X, Instagram, and YouTube.

• Create and manage engaging content (posts, videos, carousels, infographics, thought leadership).

• Plan and optimize paid campaigns (LinkedIn Ads, Meta Ads) for leads and brand awareness.

• Engage with audience via comments, DMs, and community interactions.

• Collaborate with internal teams to promote launches, events, and content.

• Track performance metrics and share insights for improvement.

• Monitor trends, competitors, and explore new growth opportunities.

• Manage content calendar and build influencer/advocate networks.

SKILLS REQUIRED:-

• 2 to 4 years years of experience in social media marketing (preferably B2B SaaS/tech).

• Proven ability to grow organic audience and engagement.

• Hands-on experience with paid campaigns (LinkedIn & Meta) and ROI tracking.

• Strong community management and communication skills.

• Proficiency in social media tools, analytics, and ad managers.

• Basic understanding of SEO for social content.

• Creative mindset with good visual sense (Figma is a plus).

• Data-driven approach with experience in testing and optimization.

Good to Have:

• Experience in eProcurement, ERP, or enterprise software.

• Exposure to video content creation or podcast promotion.

• Familiarity with CRM/marketing tools (e.g., HubSpot, Salesforce).

• Basic understanding of account-based marketing (ABM) strategies.