Content Writer (SaaS & Product)

We are looking for a strategic and creative Content Writer to join our marketing team. In this role, you won’t just be filling a blog queue; you’ll be a key driver of our brand voice and product education. You’ll work closely with Product, Sales, and SEO teams to create high-impact content that guides prospects through the funnel—from "just browsing" to "can't live without it." The ideal candidate has a knack for making technical concepts feel approachable and can pivot easily between writing data-backed long-form guides and punchy, conversion-focused product copy.

JOB RESPONSIBILITIES:-

• Full-Funnel Content Creation: Research and write high-quality blog posts, whitepapers, case studies, playbooks and email sequences that resonate with our ICPs.

• Product Storytelling: Work with Product and Marketing Heads to translate new feature releases into compelling narratives that highlight user value rather than just "specs".

• SEO Strategy: Execute keyword-driven content strategies to increase organic traffic while maintaining a high standard of editorial integrity (we write for humans, not just bots).

• AI Strategy: Optimize content for AI engines (ChatGPT, Gemini, Perplexity). Follow the inverted pyramid strategy, build topical authority and mirrors natural language.

• Brand Stewardship: Maintain and evolve our brand voice across all touchpoints, ensuring consistency in tone, style, and messaging.

• Content Optimization: Audit and refresh existing "evergreen" content to ensure it remains accurate, high-ranking, and aligned with our current product UI.

• Collaboration: Partner with the design team to brainstorm visuals (infographics, headers) that complement your written work.

SKILLS REQUIRED:-

• 2 to 4 years of professional writing experience, preferably within a B2B SaaS or tech environment.

• Portfolio: A strong portfolio of published work that demonstrates your ability to tackle complex topics with clarity and wit.

• Analytical Mindset: You don’t just hit "publish" and walk away; you care about metrics like time-on-page, click-through rates, and conversions.

• Self-Editing: High attention to detail with the ability to "kill your darlings" to make a piece stronger.

• Bonus Points If You have experience with product-led growth (PLG) content strategies.