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Simulated digital environment always attracts people and compels them to make a decision. A VR app development company with demonstrated experience of making high-end applications can make it possible. Such a simulated environment is based on Virtual Reality (VR) technology and it is gaining momentum across different industry sectors. However, the hospitality sector has emerged as the biggest beneficiary of VR technology in recent years.
In this post, we will see the role of VR in improving guest experiences along with some use cases in the hospitality industry. Let’s start with the introduction and importance of VR in hospitality sector.
171 million people use VR worldwide, and this number is increasing. Another research from National Research Group has revealed that 48% of US consumers have had at least a single VR experience once. Interestingly, 8 out 10 consumers have described their VR experiences as either very or somewhat positive. All these statics show the increasing importance of VR technology.
VR acts as a base in numerous enterprise and consumer applications. It is a game-changer technology in gaming, training, and tourism. Many companies have started opting for VR app development services these days to get the advantage of a rising digital concept- metaverse. This trend indicates that VR technology is the future of immersive experiences in the digital world.
As a transformational force, VR technology can revolutionize the way businesses operate and engage with their audiences. When it comes to healthcare, VR app development services can create immersive medical training simulations and therapeutic applications. It is useful in enhancing the skills of healthcare professionals and improving patient outcomes.
Talking about education, colleges and universities can hire VR app developers to craft interactive and engaging learning experiences. VR applications can bring subjects to life and make education more engaging for students. Here is the graph showing how VR technology keeps specific age groups engaged.
Source : EnterpriseAppsToday
As the graph suggests, the VR technology attracts and engages a huge audience consisting of the age-group 16 to 34 years. It is interesting to jot down that the technology also engages at least 26 percent people between the age-group of 35 to 44 years.
It is fair to mention that VR apps contribute to strategic moves to gain a competitive edge. Irrespective of industry sectors, you can opt for VR to offer rich experiences to your tech-savvy consumers. Let’s understand this fact by taking an example of the hospitality sector.
Experience is the king in the hospitality sector. Guests seek unforgettable experiences in hotels, and therefore, the hospitality business owners have to transform everything. When it comes to offering unique and immersive guest experiences like virtual room tour and themed rooms, VR technology lends a helping hand for hotel owners. It sets hotels apart by offering interactive and engaging experiences. The rapid evolution in this technology can give hotels an edge over their competitors.
Let’s check how VR brings changes in visual experiences of the hospitality sector.
How about exploring the travel destination before booking your tickets for holidays? VR technology makes it possible with an immersive experience. Marriot, a leading chain of hotels in the world, launched the Vroom experience based on VR technology for exploring different parts of the world from their hotel rooms. This feature offers significant opportunities to hotel owners. One of them is sightseeing.
These days, many hotels offer a virtual walk-through in a dedicated app. Existing or prospective customers can enjoy this virtual room tour and hotels can showcase their rooms using interactive elements and creativity. Moreover, customers can make informed decision based on this virtual tour before they book or arrive at the hotel. In coming years, more hotels will follow this suit.
VR-powered applications can enhance the training experience for your hotel’s employees as well. VR skill programs bring a unique approach in training and modern brands in the hospitality sector use them for training their workforce. VR training is about offering a realistic yet immersive experience in a simulated environment. It makes your employees prepared for challenges and obstacles.
VR apps can display event space even without visiting the venue. It can save valuable time and money of event planners as they can get the event’s idea without visiting the hotel physically. Let’s understand it through an example. A hotel can create a virtual tour of its conference room to help companies get an idea of space and they can plan their meetings accordingly.
Some hotels give VR headsets to visitors or guests so that they can enjoy the immersive view while staying in the hotel.
From revolutionizing the guest experience to offering innovative ways to engage visitors, a VR technology always plays a vital role. Hotels hire VR app developers to make apps that can be integrated into the hotel's internal system.
Guests could use VR to explore hotel rooms and other facilities virtually before making reservations. VR apps offer people a more immersive preview of their stay. Within the hotel, VR could be used in personalized and interactive concierge services within the hotel. It offers virtual guides to local attractions, and dining recommendations.
The VR technology has ability to combine with in-room entertainment to provide guests with immersive experiences in a way they want. As virtual meetings and conferences within a hotel setting could become more popular, AR will asssit remote attendees to feel present in the event space. As technology advances, the integration of VR in hotels is poised to redefine hospitality by providing a unique and memorable guest experience.
Adoption of VR needs proper analysis and careful execution to transform guest experiences. Be it virtual room tour or staff’s training, VR app development companies can give you customized solutions using this advancing technology. Time is just right to get the VR technology advancements to drive growth in a cost-effective manner.
Silicon IT Hub is a leading company for developing advanced VR-powered apps. You can hire VR app developers from Silicon IT Hub to leverage the benefits of VR. As your business demands and customer expectations change rapidly, we are ready to offer you excellent apps with rich and lifelike visual experience.
