The client’s main challenge was a lack of a centralized, digital interface, which led to inconsistent communication with its global customers. The existing system did not integrate shipment tracking and customer support tools, so it could not provide real-time updates.
The client faced issues in keeping up with the growing volume of global customer queries as the system lacked scalability. The support team faced difficulties handling requests from different regions and time zones efficiently, resulting in delayed responses and reduced customer satisfaction.



