There is no secret that the world is changing each day to keep pace with mobile technologies. As a business person, you need to comprehend these transformations and revolutionize consequently. Your customers are leveraging mobile devices to dominate the technology, and that is where you need to put effort to target them. So those who have developed a mobile app are already following the right track.
You might have seen push notifications on your own devices but are not familiar with what they were known as.
Push notification is somewhat like a popup message that appears on your mobile screen, originated by your installed applications. With the help of push notifications, you can share any information, provide updates and alerts, and stay in touch with your users. But keep in mind that overloading these notifications can irritate users and increase user bounce rates.
Push notifications can attract your targeted audience at specific focal points. They can help by sending real-time updates, suggestions, and reminders that involve your customers consistently with your brand even if they don’t know anything about it.
Push notifications are a quick and effective approach to communicate with your users. Providing sensible, appropriate, and prompt notifications to people already involved in your business is one of the best marketing strategies. By planning carefully and focusing on key objectives, you can leverage push notifications to boost and retain your clientele.
Push notification is all about sending notifications from a server to the client when something has happened on the server.
Let’s imagine that you’ve deployed a messaging app that enables users to transfer messages. When the first user transmits any message to the second user, it is necessary to notify the second user of the same in real-time. You may prompt a popup message/alert box that notifies the second user about the arrival of the new message.
A server could send notifications to the client by using sockets. Take a look at an essential flow.
If you have deployed your mobile app on both the app stores, you need to understand how these notifications will appear on the user’s screen.
Apple users open their push notifications faster than Android users as they receive them on their unlock screen. When iOS users unlock their phones, these notifications will be removed from the screen. When it comes to Android users, they have to clear these notifications manually. If they don’t do the same, they need to open it every time to disappear from the screen. This is the key reason Android users have higher open rates, but iOS users open notifications seven times faster.
iOS also enables users to tailor these notifications at a particular app level. It is also possible to turn on/off sound along with the style to show a notification. Android uses a standard method that can not be customized by the users.
Whether it’s Android or iOS, any OS takes permission from the users to share location information. iOS offers an opt-in alert whereas Android offers it as a part of the app’s permission setup while installing an app. App owners can offer more appropriate messages with the use of geolocation and behavioral detail.
For example, if you have a retail store and want to send reminders for time-based promotion to anyone inside the nearest location. Similarly, Bars may also promote happy hour specials by following the same technique.
Let’s understand the main four types of push notifications.
These are the messages to trigger communication with the users through the desktop web or mobile web. Messages appear on the right side of the screen at the top or bottom. These notifications are provided anytime when users are active through the browser, whether on your website or not. Web push notifications are frequently used by marketers to boost website engagement and motivate visitors to return to the website, ultimately increasing the conversion rate.
Desktop push notifications pop up on the users’ desktop only. Mostly, these notifications are impelled by the user’s installed products on the desktop. It is quite complex to develop desktop notifications compared to the web push notification to drive user engagement.
These notifications are sent to a user through downloaded apps on the user’s device. It can appear on a phone’s lock screen, banner, or notification center when a user opts-in for messages. In Android, it has default settings for users to opt-in and manual opt-out. iOS does not enable apps to send push notifications until users permit the same.
Nowadays wearables can also receive push notifications. Wearable devices are connected with smartphones that enable the wearables to pop up notifications directly from the installed mobile apps. Whether it’s mobile or wearable, both enable users to adjust settings to receive notifications. Wearable notifications are shorter as the screen size is also shorter compared to mobile devices.
Mobile push notifications have been a cornerstone for success when it comes to mobile app businesses. You need to keep in mind the difference between iOS and Android users’ behaviours. Keep words as short as possible, and do not overload your users’ smartphone screens with continuous notifications. Integrate geo-location technology to target a specific group of users. Following all these tactics that will increase conversion rates for sure.
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