When it comes to improve user-experience for the websites or applications, there is always a space of improvisation. Believe it or not, web-designers, researchers and web-scientists thrive a lot making the user experience better and better. No one can claim to have attained perfection in terms of a UI design because it always keeps on evolving, it just can’t be superlative. Websites like Apple, Medium, Facebook, Twitter and many more are just a few well-known examples to take a look at. There are no pomp-shows happening over these websites, but still they are eye-appealing and leaves a pleasant experience for users. This proves that there is something more to just a good design i.e. how you present it, how you organize it?
Can you imagine yourself to surf a website which has great content and services but poor presentation and cluttered webpages? The answer is a big NO.
Today there is a demand of minimalistic, easy-to-navigate and attractive web designs because the first impression is the last impression. This quote holds the same importance and significance in the world of Internet as it is in real world.
1. Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe)
It is well said that an image or picture speaks for itself a thousand words than the description. Today we live in a world where time is the new currency supposed to be spent wisely. If your visitor is going to bump on your website and is disappointed by the look and feel, then no matter how beautiful and top-notch content you have, he’ll be gone. Even if the content is not up-to-the-mark, your designs will push the users to share the fact that “Ignore the content part, but look at how beautiful the design is” within their communities and reach. There are so many websites where the content is the least and design is more.
2.38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)
We are talking about the Usability here.
Layouts are not designs but are rather the organization of the design elements. Layout is the deciding factor of how will your user be navigated or guided with the help of design. These days websites or companies prefer to have more visuals/graphics and design elements than content.
The wireframe must be such that even if a user visits your website for the first time, he/she gets familiar with the sequence in which he must navigate or interact with the website.
It is important to know how your target audience is going to use your website i.e. a user’s behavioral patterns must be something that are well-thought-of and implemented accordingly. The layout must go easy on the user. Say, you have a cab booking application where the user books a cab by entering his login details/signing up and enter the drop location and pickup location. The layouts must be designed in a fashion that the screen displays exactly the things a user wants to see. A thorough research and understanding of the user’s perspective must be done before placing the design blocks in your website.
3.Make it simple and subtle.
Before designing the layout and elements for your website, keep yourself in the shoes of your end-user to get a clear understanding about how is your end-user going to access the website. Minimalistic is a trend which is cult-classic. Make sure that you give significance to minute details as it can lead to a major effect if executed wrongly. Create your forms, buttons, menus, layouts, CTAs in the simplest manner possible. Designs that are easy on the eyes are effective in user-engagement. But, make sure you make the best use of color-palette, logo and graphics to create a great UI. Don’t push your designs towards a pomp-show by using complex color-schemes, patterns, gradients or shadows. You can always play bold with simplicity to give that classic feels. Minimalistic designs are into the trend because they give end-user those FEELS and your website that LOOK.
Even typography plays a crucial role because visual interests can be enhanced when the best of typography plays the part. Though deciding a typography that goes with your domain of business takes time, but one can always do a little homework.
4.Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. (Source: KoMarketing)
It is a normal surfing tendency observed for all the internet users. Usually a homepage helps brief out everything a user needs to know about the company, so what he/she needs to know next is the services or products the company has to offer.
Considering this aspect, these days there is a good demand for one-page websites in the markets. Because, now the trend is changing in a way that website owners want their website to appear like an online visiting card rather than a website stuffed with hundreds of pages related to the products and services. A one-page website leaves a lasting impact on the users because it’ll be the most optimized, time-saving and minimalistic. It will be a direct and to-the-point, exactly how the internet users want. Imagine a one-page website that provides Digital Marketing Solutions where company profile, name of services (along with fabulous copywriting), portfolio and contact us details are present. It will be more than sufficient for the users
5.A straight forward Call-to-Action must
When you invite or draw your audience to your website, then for obvious reasons you’d want them to do something. Do you want them to buy your e-book? Do you want them to share your content? Do you want them to buy the product/service? Or You want them to go and read another blog post? Your call-to-actions will define the purpose of your website. It is important that your user/target audience catches at-least the glimpse of your purpose.
The placements and timings of call-to-actions are equally important because you can’t ask your user to buy your SEO-plugin when he is reading about your blog-post or content on iPhone X. It’ll look stupid.
Talking about the timings now. CTAs can be of different types, in-case you use the pop-ups for CTAs, make sure that the time-frame after which the CTA pops must not be too less or more than required. Say, you have included your CTA to appear after an on-scroll event, then make sure you give the user time to go through your website before the CTA pop-ups again. If it gets too frequent, the user will be irritated and will leave your spot right-away. If it is more, user keeps wandering in your site thinking where to find CTA.
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